Direct Mail Clinics 1, 2 and 3 (of 11)

A bargin collection of 3 of my 11 direct mail clinics! This will give you a good idea of why you will want to see the others! 

Clinic #1 of 11 is a micro clinic on direct marketing and will look at: What is direct marketing? Why direct mail? Or digital? Is this a house mailing or special? This quick clinic will give you a quick over view of the basics and foundational understanding of this craft - you might call it ‘the lay of the land’. 

Clinic #2 of 11 is a micro clinic on ‘the envelope’ and will look at: How can you dominate your donor’s mailbox? It’s a highlight reel of things you can do to make your appeal get noticed first and hopefully, opened first too! 

Clinic #3 of 11 is a micro clinic on decision science and will look at: How do humans make decisions? This is a lay-person’s look at some basic concepts that you should know since these simple things can make a donor respond the way you want or not at all.