Direct Mail Clinic #3 - Decision Science and your brain

Clinic #3 of 11 is a micro clinic filled with practical advice on how improve your individual giving and direct mail immediately.

This clinic on decision science will look at: How do humans make decisions? This is a lay-person’s look at some basic concepts that you should know since these simple things can make a donor respond the way you want or not at all.

In these clinics you will learn:

• what is direct response
• how to make sure your appeal gets looked at first
• ways to ensure your letter gets read
• how to improve your response rates and average gift
• what needs to go into your mail pack to make it more effective
• 1,000 tiny things that are easily dismissed but can revolutionize your fundraising program!

Why does a circle on your reply form instantly help you raise average gifts and make more money? What are the key things that must be in your letter to get a donor to give (and a story isn’t one of them)? How can you make sure, that in a stack of envelopes, yours gets looked at (and opened) first? Why should you include at least one insert into your mail piece? Why does the length of your letter matter? And (as they say) much… much… more…