{"product_id":"direct-mail-clinics-1-2-and-3-of-11","title":"Direct Mail Clinics 1, 2 and 3 (of 11)","description":"\u003cp\u003eA bargin collection of 3 of my 11 direct mail clinics! This will give you a good idea of why you will want to see the others! \u003c\/p\u003e\n\u003cp\u003eClinic #1 of 11 is a micro clinic on direct marketing and will look at: What is direct marketing? Why direct mail? Or digital? Is this a house mailing or special? This quick clinic will give you a quick over view of the basics and foundational understanding of this craft - you might call it ‘the lay of the land’.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eClinic #2 of 11 is a micro clinic on ‘the envelope’ and will look at: How can you dominate your donor’s mailbox? It’s a highlight reel of things you can do to make your appeal get noticed first and hopefully, opened first too!\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eClinic #3 of 11 is a micro clinic on decision science and will look at: How do humans make decisions? This is a lay-person’s look at some basic concepts that you should know since these simple things can make a donor respond the way you want or not at all.\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53088521322861,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/DMclinicbundle1-3.jpg?v=1772839911","url":"https:\/\/agentjohnlepp.myshopify.com\/products\/direct-mail-clinics-1-2-and-3-of-11","provider":"John Lepp's estore","version":"1.0","type":"link"}