Your Practical Playbook for Fundraising Appeals

Fundraising at a small shop can feel a bit like heading to the World Cup with no coach, a couple of set plays and only one jersey. (Translated: You don’t feel like you are totally prepared for all of the challenges you face.) You’ve got a budget that barely stretches far enough to cover stamps, and yet you’re supposed to create magic: appeal letters that touch hearts, emails that get opened, and graphics that somehow don’t look like they were pasted together at 2 a.m. (even though they were). And here’s the good news: you can. And this ebook will show you lots of ways how to "win"!