{"title":"Training Videos","description":"\u003cp\u003eTraining videos or lessons that will help you be a better fundraiser.\u003c\/p\u003e","products":[{"product_id":"digital-product-1","title":"\"Creative Rule Breaking for Fundraising Nerds\" Training video","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThis session will help give you a fresh perspective on your direct mail - so you can feel confident breaking rules and raising more money.\u003c\/p\u003e\n\u003cp\u003eTired of sending the same kind of donor communications year after year after year?\u003c\/p\u003e\n\u003cp\u003eGet your donor's attention and interest with something unconventional that's proven to work. This session will help give you a fresh perspective on your direct mail - so you can feel confident breaking rules and raising more money while you do it. Your donors love it when you step beyond the normal non-profit speak. And they'll reward you by sending more (and larger!) gifts. This session will take you through: Obsession, Intelligence and Creative. Asking questions like; How did we get here? Who REALLY are our donors? Do we really know enough about decision science to break the rules? And, how can we be playful and thoughtful in our work - to create better performing appeals? John will take you through real life examples, from older successful individual giving material, to examples of inspirational RULE BREAKING appeals.\u003c\/p\u003e\n\u003cp\u003eThe presentation has 3 sections. Obsession, Intelligence and Creative.\u003c\/p\u003e\n\u003cp\u003eThe obsession section looks at - how did we get here? Understanding that direct response is a long developed craft - I will share some of the oldest examples of direct response that exists in print… my point is that you have to consume as much information as you can stuff into your brain to really transform your own program… the audience will learn a bit of history about this craft.\u003c\/p\u003e\n\u003cp\u003eThe intelligence section looks at - the key factors of this work. Who REALLY are our donors and their realities… you need to accept them. The fundamentals of direct marketing and direct response and also - OUR brains!!!! \u003cem\u003eDecision Science\u003c\/em\u003e. Marketing is manipulation (for good - not for evil…) Most fundraisers have zero concept of decision science… and what it looks like in real, practical life. This is the true nerd component of the pressie - as we deep dive into understanding how humans work and make decision.\u003c\/p\u003e\n\u003cp\u003eLastly, the creative section looks at inspiration. How can we be playful and thoughtful in our work - to create better performing appeals? And I showed off 2-3 RULE breaking appeals with a ton of tips and trick and tactics that fundraisers can borrow and steal!\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53084332884333,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/creativerulebreaking.jpg?v=1772754601"},{"product_id":"direct-mail-clinic-1-all-about-direct-marketing","title":"Direct Mail Clinic #1 - All about direct marketing","description":"\u003cp\u003eClinic #1 of 11 is a micro clinic filled with practical advice on how improve your individual giving and direct mail immediately.\u003c\/p\u003e\n\u003cp\u003eThis clinic on direct marketing will look at: What is direct marketing? Why direct mail? Or digital? Is this a house mailing or special? This quick clinic will give you a quick over view of the basics and foundational understanding of this craft - you might call it ‘the lay of the land’.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn these clinics you will learn:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewhat is direct response\u003c\/li\u003e\n\u003cli\u003ehow to make sure your appeal gets looked at first\u003c\/li\u003e\n\u003cli\u003eways to ensure your letter gets read\u003c\/li\u003e\n\u003cli\u003ehow to improve your response rates and average gift\u003c\/li\u003e\n\u003cli\u003ewhat needs to go into your mail pack to make it more effective\u003c\/li\u003e\n\u003cli\u003e1,000 tiny things that are easily dismissed but can revolutionize your fundraising program!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy does a circle on your reply form instantly help you raise average gifts and make more money? What are the key things that must be in your letter to get a donor to give (and a story isn’t one of them)? How can you make sure, that in a stack of envelopes, yours gets looked at (and opened) first? Why should you include at least one insert into your mail piece? Why does the length of your letter matter? And (as they say) much… much… more…\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53087701303661,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/clinic1.jpg?v=1772821957"},{"product_id":"direct-mail-clinic-2-lets-fixate-on-envelopes","title":"Direct Mail Clinic #2 - Let's fixate on envelopes","description":"\u003cp\u003eClinic #\u003cspan\u003e2\u003c\/span\u003e of 11 is a micro clinic filled with practical advice on how improve your individual giving and direct mail immediately.\u003c\/p\u003e\n\u003cp\u003eThis clinic on ‘the envelope’ will look at: How can you dominate your donor’s mailbox? It’s a highlight reel of things you can do to make your appeal get noticed first and hopefully, opened first too!\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn these clinics you will learn:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewhat is direct response\u003c\/li\u003e\n\u003cli\u003ehow to make sure your appeal gets looked at first\u003c\/li\u003e\n\u003cli\u003eways to ensure your letter gets read\u003c\/li\u003e\n\u003cli\u003ehow to improve your response rates and average gift\u003c\/li\u003e\n\u003cli\u003ewhat needs to go into your mail pack to make it more effective\u003c\/li\u003e\n\u003cli\u003e1,000 tiny things that are easily dismissed but can revolutionize your fundraising program!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy does a circle on your reply form instantly help you raise average gifts and make more money? What are the key things that must be in your letter to get a donor to give (and a story isn’t one of them)? How can you make sure, that in a stack of envelopes, yours gets looked at (and opened) first? Why should you include at least one insert into your mail piece? Why does the length of your letter matter? And (as they say) much… much… more…\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53088000475501,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/clinic2.jpg?v=1772825752"},{"product_id":"digital-product-2","title":"Direct Mail Clinic #3 - Decision Science and your brain","description":"\u003cp\u003eClinic #3 of 11 is a micro clinic filled with practical advice on how improve your individual giving and direct mail immediately.\u003c\/p\u003e\n\u003cp\u003eThis clinic on decision science will look at: How do humans make decisions? This is a lay-person’s look at some basic concepts that you should know since these simple things can make a donor respond the way you want or not at all.\u003c\/p\u003e\n\u003cp\u003eIn these clinics you will learn:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewhat is direct response\u003c\/li\u003e\n\u003cli\u003ehow to make sure your appeal gets looked at first\u003c\/li\u003e\n\u003cli\u003eways to ensure your letter gets read\u003c\/li\u003e\n\u003cli\u003ehow to improve your response rates and average gift\u003c\/li\u003e\n\u003cli\u003ewhat needs to go into your mail pack to make it more effective\u003c\/li\u003e\n\u003cli\u003e1,000 tiny things that are easily dismissed but can revolutionize your fundraising program!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy does a circle on your reply form instantly help you raise average gifts and make more money? What are the key things that must be in your letter to get a donor to give (and a story isn’t one of them)? How can you make sure, that in a stack of envelopes, yours gets looked at (and opened) first? Why should you include at least one insert into your mail piece? Why does the length of your letter matter? And (as they say) much… much… more…\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53088020726125,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/clinic3.jpg?v=1772839528"},{"product_id":"direct-mail-clinics-1-2-and-3-of-11","title":"Direct Mail Clinics 1, 2 and 3 (of 11)","description":"\u003cp\u003eA bargin collection of 3 of my 11 direct mail clinics! This will give you a good idea of why you will want to see the others! \u003c\/p\u003e\n\u003cp\u003eClinic #1 of 11 is a micro clinic on direct marketing and will look at: What is direct marketing? Why direct mail? Or digital? Is this a house mailing or special? This quick clinic will give you a quick over view of the basics and foundational understanding of this craft - you might call it ‘the lay of the land’.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eClinic #2 of 11 is a micro clinic on ‘the envelope’ and will look at: How can you dominate your donor’s mailbox? It’s a highlight reel of things you can do to make your appeal get noticed first and hopefully, opened first too!\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eClinic #3 of 11 is a micro clinic on decision science and will look at: How do humans make decisions? This is a lay-person’s look at some basic concepts that you should know since these simple things can make a donor respond the way you want or not at all.\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53088521322861,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/DMclinicbundle1-3.jpg?v=1772839911"}],"url":"https:\/\/agentjohnlepp.myshopify.com\/collections\/training-videos.oembed","provider":"John Lepp's estore","version":"1.0","type":"link"}