{"title":"John Lepp","description":"\u003cp\u003eDonec tincidunt ullamcorper orci sed finibus. Aenean sit amet fringilla lorem. Etiam urna orci, dapibus at mattis vitae, porta eget eros. Fusce congue in augue sed luctus.\u003c\/p\u003e\n\u003cp\u003eSuspendisse at mi erat. Nam lacinia ex vitae tellus ullamcorper, vulputate finibus ipsum consectetur.\u003c\/p\u003e","products":[{"product_id":"a-field-guide-for-small-shop-fundraisers-1","title":"A field guide for small shop fundraisers","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eYour crash course in creative, donor-loving direct mail.\u003c\/strong\u003e\u003cbr\u003eDesigned for small-shop fundraisers who want to raise more money—without an agency.\u003cbr\u003eIncludes practical how-tos, smart strategy, and a whole lot of heart.\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53083337326957,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/fieldguide.jpg?v=1772735736"},{"product_id":"digital-product","title":"Your Practical Playbook for Fundraising Appeals","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eFundraising at a small shop can feel a bit like heading to the World Cup with no coach, a couple of set plays and only one jersey. (\u003cu\u003eTranslated\u003c\/u\u003e: You don’t feel like you are totally prepared for all of the challenges you face.) You’ve got a budget that barely stretches far enough to cover stamps, and yet you’re supposed to create magic: appeal letters that touch hearts, emails that get opened, and graphics that somehow don’t look like they were pasted together at 2 a.m. (even though they were). And here’s the good news: \u003cstrong\u003eyou can\u003c\/strong\u003e. And this ebook will show you lots of ways how to \"win\"!\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53083343028589,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/playbook_cbaa2973-66cb-4ff6-bd46-d77ad1ee3492.jpg?v=1772736185"},{"product_id":"fundraising-designs-for-donors-part-1","title":"Fundraising Designs for Donors - PART 1","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eMost people think graphic design is about making things look pretty.\u003c\/p\u003e\n\u003cp\u003eNice colours. Clean lines. Some Helvetica here, a tasteful hero image there. Maybe even a swoosh or starburst if the brand police aren’t watching.\u003c\/p\u003e\n\u003cp\u003eBut if you’ve been in fundraising for more than five minutes, you already know the truth: \u003cstrong\u003edesign is not decoration. Design is communication. Decision-making. Emotion. Humanity. Design is love, in action.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery piece you send into the world — every envelope, newsletter, reply form, email header, donor report, gratitude card, and scribbled note — is a chance to say something powerful to another human being:\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI see you. I value you. You matter here. And because of you, something wonderful is possible.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSo much fundraising design is \u003cem\u003ecluttered, corporate, inward-looking, jargon-filled, visually exhausting, and emotionally vacant\u003c\/em\u003e. It’s built to satisfy internal stakeholders, committees, and imaginary critics — but \u003cstrong\u003enot the donor \u003c\/strong\u003eon the other end, standing in her kitchen, holding an envelope over her blue bin, deciding in two seconds whether she should care.\u003c\/p\u003e\n\u003cp\u003eThat harsh reality is exactly why design matters so deeply.\u003c\/p\u003e\n\u003cp\u003eBecause donors are human beings. Human beings read with their eyes, but they decide with their hearts.\u003c\/p\u003e\n\u003cp\u003eAnd design — real design — is what connects the two.\u003c\/p\u003e\n\u003cp\u003eThis ebook is a course correction. It is a love letter to effective design and a gentle-but-firm intervention for the kind of design that wastes donor attention, staff time, and charitable potential. It is a guide to thinking, creating, testing, and communicating with generosity — because when design is done right, donors feel it. They \u003cem\u003efeel\u003c\/em\u003e the clarity. They \u003cem\u003efeel\u003c\/em\u003e the gratitude. They \u003cem\u003efeel\u003c\/em\u003e the story. They \u003cem\u003efeel\u003c\/em\u003e the difference they make. And \u003cstrong\u003ewhen donors feel\u003c\/strong\u003e something, \u003cstrong\u003ethey act.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou’ll learn how to design for cognitive ease, how to use visual hierarchy to guide a donor’s eye, how to choose typography that respects real people, how to create reply forms that practically complete themselves, how to prototype and test ideas before you invest in them, how to use colour with purpose, and how to tell visual stories that elevate donors as the protagonists of your mission.\u003c\/p\u003e\n\u003cp\u003eYou’ll learn how to design with restraint, confidence, empathy, and boldness — a combination that will set you apart from 90% of fundraising shops instantly.\u003c\/p\u003e\n\u003cp\u003eAnd you’ll walk away understanding something many people never learn: that fundraising design isn’t about the charity. It’s about the donor. It’s about the moment they \u003cem\u003efall in love with what they can do with and through you\u003c\/em\u003e.\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53084318204269,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/designfordonors1.jpg?v=1772754159"},{"product_id":"digital-product-1","title":"\"Creative Rule Breaking for Fundraising Nerds\" Training video","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThis session will help give you a fresh perspective on your direct mail - so you can feel confident breaking rules and raising more money.\u003c\/p\u003e\n\u003cp\u003eTired of sending the same kind of donor communications year after year after year?\u003c\/p\u003e\n\u003cp\u003eGet your donor's attention and interest with something unconventional that's proven to work. This session will help give you a fresh perspective on your direct mail - so you can feel confident breaking rules and raising more money while you do it. Your donors love it when you step beyond the normal non-profit speak. And they'll reward you by sending more (and larger!) gifts. This session will take you through: Obsession, Intelligence and Creative. Asking questions like; How did we get here? Who REALLY are our donors? Do we really know enough about decision science to break the rules? And, how can we be playful and thoughtful in our work - to create better performing appeals? John will take you through real life examples, from older successful individual giving material, to examples of inspirational RULE BREAKING appeals.\u003c\/p\u003e\n\u003cp\u003eThe presentation has 3 sections. Obsession, Intelligence and Creative.\u003c\/p\u003e\n\u003cp\u003eThe obsession section looks at - how did we get here? Understanding that direct response is a long developed craft - I will share some of the oldest examples of direct response that exists in print… my point is that you have to consume as much information as you can stuff into your brain to really transform your own program… the audience will learn a bit of history about this craft.\u003c\/p\u003e\n\u003cp\u003eThe intelligence section looks at - the key factors of this work. Who REALLY are our donors and their realities… you need to accept them. The fundamentals of direct marketing and direct response and also - OUR brains!!!! \u003cem\u003eDecision Science\u003c\/em\u003e. Marketing is manipulation (for good - not for evil…) Most fundraisers have zero concept of decision science… and what it looks like in real, practical life. This is the true nerd component of the pressie - as we deep dive into understanding how humans work and make decision.\u003c\/p\u003e\n\u003cp\u003eLastly, the creative section looks at inspiration. How can we be playful and thoughtful in our work - to create better performing appeals? And I showed off 2-3 RULE breaking appeals with a ton of tips and trick and tactics that fundraisers can borrow and steal!\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53084332884333,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/creativerulebreaking.jpg?v=1772754601"},{"product_id":"decision-science-demystified-your-fundraising-breakthrough-awaits-training-video","title":"\"Decision Science Demystified: Your Fundraising Breakthrough Awaits\" Training Video","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eWhy do some fundraising campaigns absolutely crush it while others with similar budgets and causes fall flat? \u003cbr\u003e\u003cbr\u003eThe answer isn't luck -- it's understanding how your donors' brains actually work. \u003cbr\u003e\u003cbr\u003eJohn Lepp breaks down the behavioral science behind breakthrough fundraising results. Through a real-world case study, you'll discover how cognitive biases influence donor behavior and drive higher engagement and giving. You'll see how small tweaks -- like framing donation amounts, using human-like imagery, and strategically placing social proof -- create big breakthroughs in your results. \u003cbr\u003e\u003cbr\u003eThis fast-paced workshop reveals the science-backed strategies that top fundraisers use to optimize their campaigns. You'll leave with actionable techniques to crack the fundraising code and connect with donors in ways that feel natural to them -- and profitable for your cause. By the end of this session, you’ll be able to: Stop blaming your donors—and start understanding their brains - Learn why donors don’t behave like spreadsheets (because… they’re not) and how real human decision-making, shortcuts, and biases quietly shape whether someone gives, hesitates, or walks away. Spot the tiny fundraising tweaks that create big breakthroughs.\u003cbr\u003e\u003cbr\u003eUse the R.A.I.S.E. framework (Relevant, Appealing, Intuitive, Social, Easy) to quickly see what’s helping donors say “yes”… and what’s accidentally making them say “maybe later.” Borrow the same science-backed tricks great fundraisers use (no lab coat required) - See how simple things like framing, identity, emotion, faces, social proof, and easier choices can dramatically improve response—without changing your cause, your budget, or your integrity. \u003cbr\u003e\u003cbr\u003eLeave with something you can actually use on Monday morning - Walk away with practical, donor-friendly ideas you can apply immediately to an appeal, ask string, envelope, story, or donation page—so your fundraising works with the donor’s brain, not against it. \u003c\/span\u003e\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53084374499693,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/decisionsciencedemystified.jpg?v=1772755039"},{"product_id":"direct-mail-clinic-1-all-about-direct-marketing","title":"Direct Mail Clinic #1 - All about direct marketing","description":"\u003cp\u003eClinic #1 of 11 is a micro clinic filled with practical advice on how improve your individual giving and direct mail immediately.\u003c\/p\u003e\n\u003cp\u003eThis clinic on direct marketing will look at: What is direct marketing? Why direct mail? Or digital? Is this a house mailing or special? This quick clinic will give you a quick over view of the basics and foundational understanding of this craft - you might call it ‘the lay of the land’.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn these clinics you will learn:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewhat is direct response\u003c\/li\u003e\n\u003cli\u003ehow to make sure your appeal gets looked at first\u003c\/li\u003e\n\u003cli\u003eways to ensure your letter gets read\u003c\/li\u003e\n\u003cli\u003ehow to improve your response rates and average gift\u003c\/li\u003e\n\u003cli\u003ewhat needs to go into your mail pack to make it more effective\u003c\/li\u003e\n\u003cli\u003e1,000 tiny things that are easily dismissed but can revolutionize your fundraising program!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy does a circle on your reply form instantly help you raise average gifts and make more money? What are the key things that must be in your letter to get a donor to give (and a story isn’t one of them)? How can you make sure, that in a stack of envelopes, yours gets looked at (and opened) first? Why should you include at least one insert into your mail piece? Why does the length of your letter matter? And (as they say) much… much… more…\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53087701303661,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/clinic1.jpg?v=1772821957"},{"product_id":"direct-mail-clinic-2-lets-fixate-on-envelopes","title":"Direct Mail Clinic #2 - Let's fixate on envelopes","description":"\u003cp\u003eClinic #\u003cspan\u003e2\u003c\/span\u003e of 11 is a micro clinic filled with practical advice on how improve your individual giving and direct mail immediately.\u003c\/p\u003e\n\u003cp\u003eThis clinic on ‘the envelope’ will look at: How can you dominate your donor’s mailbox? It’s a highlight reel of things you can do to make your appeal get noticed first and hopefully, opened first too!\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn these clinics you will learn:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewhat is direct response\u003c\/li\u003e\n\u003cli\u003ehow to make sure your appeal gets looked at first\u003c\/li\u003e\n\u003cli\u003eways to ensure your letter gets read\u003c\/li\u003e\n\u003cli\u003ehow to improve your response rates and average gift\u003c\/li\u003e\n\u003cli\u003ewhat needs to go into your mail pack to make it more effective\u003c\/li\u003e\n\u003cli\u003e1,000 tiny things that are easily dismissed but can revolutionize your fundraising program!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy does a circle on your reply form instantly help you raise average gifts and make more money? What are the key things that must be in your letter to get a donor to give (and a story isn’t one of them)? How can you make sure, that in a stack of envelopes, yours gets looked at (and opened) first? Why should you include at least one insert into your mail piece? Why does the length of your letter matter? And (as they say) much… much… more…\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53088000475501,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/clinic2.jpg?v=1772825752"},{"product_id":"digital-product-2","title":"Direct Mail Clinic #3 - Decision Science and your brain","description":"\u003cp\u003eClinic #3 of 11 is a micro clinic filled with practical advice on how improve your individual giving and direct mail immediately.\u003c\/p\u003e\n\u003cp\u003eThis clinic on decision science will look at: How do humans make decisions? This is a lay-person’s look at some basic concepts that you should know since these simple things can make a donor respond the way you want or not at all.\u003c\/p\u003e\n\u003cp\u003eIn these clinics you will learn:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ewhat is direct response\u003c\/li\u003e\n\u003cli\u003ehow to make sure your appeal gets looked at first\u003c\/li\u003e\n\u003cli\u003eways to ensure your letter gets read\u003c\/li\u003e\n\u003cli\u003ehow to improve your response rates and average gift\u003c\/li\u003e\n\u003cli\u003ewhat needs to go into your mail pack to make it more effective\u003c\/li\u003e\n\u003cli\u003e1,000 tiny things that are easily dismissed but can revolutionize your fundraising program!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy does a circle on your reply form instantly help you raise average gifts and make more money? What are the key things that must be in your letter to get a donor to give (and a story isn’t one of them)? How can you make sure, that in a stack of envelopes, yours gets looked at (and opened) first? Why should you include at least one insert into your mail piece? Why does the length of your letter matter? And (as they say) much… much… more…\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53088020726125,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/clinic3.jpg?v=1772839528"},{"product_id":"direct-mail-clinics-1-2-and-3-of-11","title":"Direct Mail Clinics 1, 2 and 3 (of 11)","description":"\u003cp\u003eA bargin collection of 3 of my 11 direct mail clinics! This will give you a good idea of why you will want to see the others! \u003c\/p\u003e\n\u003cp\u003eClinic #1 of 11 is a micro clinic on direct marketing and will look at: What is direct marketing? Why direct mail? Or digital? Is this a house mailing or special? 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This is a lay-person’s look at some basic concepts that you should know since these simple things can make a donor respond the way you want or not at all.\u003c\/p\u003e","brand":"John Lepp","offers":[{"title":"Default Title","offer_id":53088521322861,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/8143\/9085\/files\/DMclinicbundle1-3.jpg?v=1772839911"},{"product_id":"design-for-donors-part-2","title":"Fundraising Designs for Donors — Part 2","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eMost people think graphic design is about making things look pretty.\u003c\/p\u003e\n\u003cp\u003eNice colours. Clean lines. Some Helvetica here, a tasteful hero image there. Maybe even a swoosh or starburst if the brand police aren’t watching.\u003c\/p\u003e\n\u003cp\u003eBut if you’ve been in fundraising for more than five minutes, you already know the truth: \u003cstrong\u003edesign is not decoration. Design is communication. Decision-making. Emotion. Humanity. Design is love, in action.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery piece you send into the world — every envelope, newsletter, reply form, email header, donor report, gratitude card, and scribbled note — is a chance to say something powerful to another human being:\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI see you. I value you. You matter here. And because of you, something wonderful is possible.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSo much fundraising design is \u003cem\u003ecluttered, corporate, inward-looking, jargon-filled, visually exhausting, and emotionally vacant\u003c\/em\u003e. It’s built to satisfy internal stakeholders, committees, and imaginary critics — but \u003cstrong\u003enot the donor \u003c\/strong\u003eon the other end, standing in her kitchen, holding an envelope over her blue bin, deciding in two seconds whether she should care.\u003c\/p\u003e\n\u003cp\u003eThat harsh reality is exactly why design matters so deeply.\u003c\/p\u003e\n\u003cp\u003eBecause donors are human beings. Human beings read with their eyes, but they decide with their hearts.\u003c\/p\u003e\n\u003cp\u003eAnd design — real design — is what connects the two.\u003c\/p\u003e\n\u003cp\u003eThis ebook is a course correction. It is a love letter to effective design and a gentle-but-firm intervention for the kind of design that wastes donor attention, staff time, and charitable potential. It is a guide to thinking, creating, testing, and communicating with generosity — because when design is done right, donors feel it. They \u003cem\u003efeel\u003c\/em\u003e the clarity. 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And \u003cstrong\u003ewhen donors feel\u003c\/strong\u003e something, \u003cstrong\u003ethey act.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou’ll learn how to design for cognitive ease, how to use visual hierarchy to guide a donor’s eye, how to choose typography that respects real people, how to create reply forms that practically complete themselves, how to prototype and test ideas before you invest in them, how to use colour with purpose, and how to tell visual stories that elevate donors as the protagonists of your mission.\u003c\/p\u003e\n\u003cp\u003eYou’ll learn how to design with restraint, confidence, empathy, and boldness — a combination that will set you apart from 90% of fundraising shops instantly.\u003c\/p\u003e\n\u003cp\u003eAnd you’ll walk away understanding something many people never learn: that fundraising design isn’t about the charity. It’s about the donor. 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Emotion. Humanity. Design is love, in action.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery piece you send into the world — every envelope, newsletter, reply form, email header, donor report, gratitude card, and scribbled note — is a chance to say something powerful to another human being:\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eI see you. I value you. You matter here. And because of you, something wonderful is possible.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSo much fundraising design is \u003cem\u003ecluttered, corporate, inward-looking, jargon-filled, visually exhausting, and emotionally vacant\u003c\/em\u003e. It’s built to satisfy internal stakeholders, committees, and imaginary critics — but \u003cstrong\u003enot the donor \u003c\/strong\u003eon the other end, standing in her kitchen, holding an envelope over her blue bin, deciding in two seconds whether she should care.\u003c\/p\u003e\n\u003cp\u003eThat harsh reality is exactly why design matters so deeply.\u003c\/p\u003e\n\u003cp\u003eBecause donors are human beings. Human beings read with their eyes, but they decide with their hearts.\u003c\/p\u003e\n\u003cp\u003eAnd design — real design — is what connects the two.\u003c\/p\u003e\n\u003cp\u003eThis ebook is a course correction. It is a love letter to effective design and a gentle-but-firm intervention for the kind of design that wastes donor attention, staff time, and charitable potential. It is a guide to thinking, creating, testing, and communicating with generosity — because when design is done right, donors feel it. They \u003cem\u003efeel\u003c\/em\u003e the clarity. 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